Picking a logo is a lot like picking out a band name. It has to be eye catching, creative, professional looking, and basically say what you do and who you are. It can be really hard to nail that down sometimes. I had really been thinking about this for a while, and I finally settled on one that I liked. I read an article a while ago, I wish I could find it again, but it was basically talking about how prevalent the use of the branding "X" has become in graphic design as a tool for creating a fake sense of being established and reputable. LOL I wanted to kind of poke fun at that notion and have a logo that was modern, yet colorful and not too sterile or too serious. Something professional and cross cultural. Many of my designs are sort of multi-functional, so If you didn't notice, it's an "O" and a "T" and you can turn it upside down too!
